Northbound Group has advised founders and shareholders through a range of strategic transactions across consumer brands, software, and tech-enabled services supporting online commerce.
The transactions highlighted below reflect Northbound Group’s experience advising founders through complex, high-stakes outcomes. Each engagement is unique, shaped by the company, the market, and the founder’s objectives.
Our role in every transaction is clear: act as a disciplined advisor, represent the founder’s interests, and support an outcome aligned with long-term value.
Deal Value - Private Sector(s) - Consumer Brands
Magnum Solace is a family-owned wellness brand based in Houston, Texas. Known for its magnesium-based self-care products, the company offers lotions, oils, creams, and bath flakes designed to support sleep, stress relief, and holistic wellness through natural ingredients and quality-focused production.
Northbound Group served as exclusive financial advisors to the shareholders of Magnum Solace
Deal Value - Private Sector(s) - Software & Technology, Digital Marketing
BidX provides automated PPC and DSP management solutions to customers in 43 countries, helping marketplace sellers optimize their ad campaigns, increase visibility, and improve return on advertising spend.
Northbound Group served as exclusive financial advisors to the shareholders of BidX
Deal Value - Private
Sector(s) - Software & Technology, Business Services
GETIDA is a technology company that offers Amazon sellers innovative auditing and reconciliation solutions. Established in 2015, GETIDA provides its recovery solutions by offering full visibility over the recovery process through its user dashboard.
Northbound Group served as exclusive financial advisors to the founders of GETIDA
Deal Value - Private
Sector(s) - Software & Technology
Founded in 2015 and headquartered in Irvine, California, Helium 10 is a leading all-in-one software platform for Amazon merchants, providing everything they need to grow and optimize their e-commerce businesses. Its mission is to deliver highly accurate, data-driven, comprehensive software to Amazon merchants everywhere. Helium 10 is headquartered in Irvine, California.
Northbound Group served as exclusive financial advisors to the founders of Helium 10
In each transaction featured on this page, Northbound Group served as exclusive financial advisor to the founders or shareholders.
Our responsibilities typically include transaction positioning, buyer outreach, negotiation support, and guidance through diligence and closing. While outcomes vary by engagement, our approach remains consistent: disciplined preparation, clear communication, and alignment with the founder’s goals.
The transactions shown here represent a curated selection of Northbound Group’s experience. Many engagements remain confidential or are not publicly disclosed at the request of clients.
This discretion reflects the trust founders place in us during moments that are often both financially and personally significant.
If you are considering an exit, investment, or strategic transaction, a conversation can help clarify fit, timing, and next steps.
