With over a decade of experience in the ecommerce sector, Alice leads the charge at Northbound Group, driving strategic initiatives and fostering client relationships. Her keen understanding of market dynamics allows her to identify lucrative investment opportunities. Alice’s passion for ecommerce is evident in her hands-on approach, guiding clients through the complexities of mergers and acquisitions. Outside of work, she enjoys exploring new technologies and attending industry conferences to stay ahead of trends. Alice’s dedication to excellence ensures clients receive top-notch service and insights tailored to their unique needs.